Friday, May 14, 2010

What's the Most Widely Read Magazine?

According to the New York Review of Magazines this magazine tops the charts with 40 million a month and is printed in 180 languages and sent to 236 countries.  Did you guess it?  It's The Watchtower magazine from the Jehovah's Witnesses.  According to the article:
"The Watchtower is the most widely distributed magazine in the world, with a circulation of more than 25 million. Last year, the world’s 7.3 million-strong Jehovah’s Witnesses spent 1.5 trillion hours knocking on doors and “street Witnessing” — stopping folks in parks and on streets — to preach the “good news” with a copy of The Watchtower. Its closest competitors are AARP The Magazine (circulation 24.3 million) and Better Homes and Gardens (7.6 million). It doesn’t hurt that The Watchtower has been free since 1990, with the option of a small donation."
I do detect a small discrepancy between the article title and the write up.  The title says it's the most widely read magazine while the article itself more accurately describes it as the most widely distributed magazine.  However you look at it it is troubling and impressive all at once. 

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