Thomas Nelson recently announced that it is beginning a new imprint called WestBow Press which will feature self-published works. Michael Hyatt, CEO of Nelson, gives three reasons for this new vision:
1. We think there is huge growth potential in this category. Increasing numbers of people are moving from being merely consumers to being creators. They want to express themselves creatively. Just witness the phenomenal success of user-generated content sites like YouTube, Flickr, and Scribd.
2. We want to offer a legitimate alternative to traditional publishing. Why should all the power be in the hands of publishers? If prospective authors are convinced their book should be in print and are willing to fund it, they should be able to do so without the fear that they might be ripped off.
3. We want to find the new voices for tomorrow. Publishers aren’t omniscient. We miss numerous opportunities every year. Finding the next bestseller is like searching for a needle in a haystack. WestBow Press provides us with a kind of “farm team.” We intend to watch the sales of these titles carefully. We will offer traditional publishing contracts to those authors whose self-published books begin to gain traction.
Hyatt explains that the name "WestBow" was chosen for a very particular reason. "West Bow Street in Edinburgh, Scotland is the place where a young, eighteen-year-old visionary named Thomas Nelson first started his publishing company in 1798. It is our hope that WestBow Press can be the place where authors with a dream to be published can also launch their writing careers."
If you have a book to publish and have not had success with traditional publishers this may be for you.